Brad: Beginning a Business

A passionate fisherman with an interest in the Montauk area, Brad is not unaware of the startling decline in the striped bass population.  After much research into the history of the charter fishing industry, he has determined that overfishing and various illegal fishing procedures have contributed to this trend.  He believes that the public needs to awake to the danger posed to this fish.  He sees himself as a future charter fisherman, as a guide who can startle the layperson into demanding reform.

But such a vision, Brad wisely reasons, is bound to the future and, perhaps, does not utilize all of his talents.  To this end, he has decided to combine his interests in economics and art to begin an advocacy business for the striped bass.  His plan is represented by the graphic above.  Currently, he is producing paintings and drawings of the fish in the hopes of selling these and using the money both as donations and in order to finance his burgeoning ventures.  He is also constructing a public awareness flyer that he will send to tackle shops and conservation agencies.  From there, he will begin to prototype logos for various merchandise (e.g., stickers, T-shirts) and promote his work through a website and Kickstarter profile.

Any advice for - or resources to share with - Brad? Please post in the comments section below.

Descriptions of images:  Brad's business plan, top middle.  A striped bass, pictured middle right.  Second photo found on commons.wikimedia.org.  Kildonan and its IP program claim no ownership over this image.)